Illy Case Study

The Challenge:

Communicate the excitement and prestige of llly-sponsored events and get it ‘out there’ as quickly as possible. Capture the full scope of the event while highlighting the details that bring it all to life. Interview the main contributors and celebrities.

Our Solution:

Filming over a month, we covered five different events. Using techniques like time-lapse photography, on-the-spot interviews with key celebrities and executives, and artistic shots cut to dynamic music, we produced a 2 minute video record of each event that was uploaded onto the event website the following day. We then produced a compilation film based on all five events. The footage was given to the client so that they could use it to promote the following year’s campaign - a great marketing tool that reflects Illy's inspirational and creative approach to coffee.

What the Client Said:

AON Productions produced six fantastic films capturing the buzz around five Galleria Illy events that took place over a month. We needed a fast turnaround on each film, and AON delivered exactly what we were looking for, meeting the deadlines without sacrificing a creative approach.

Mark Cooper
Van Communications